DanielleKhaitas

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2023: Team of 3

Role: UX Design, UX Research, UI Design

Workshop

Danielle Khaitas

Pravallika Akula

Izma Khurram

Project Overview

Workshop is an app concept for students entering the professional world. Workshop is equipped with skill building workshops, an AI powered resume builder, AI powered interview prep, and a chat page that helps the user connect with proffesionals in their field of interest.

Clickable Prototype

Our Process

Empathize

Research

Ideate

Design

Defining users

User Persona

Chance Okongwu

Undergraduate student seeking internship

Pain Points: Lack of experience, not good at showcasing talents to recruiters, poor interview skills, unsure of job opportunities

Needs: Improved interview skills, optimized resume, develop skills in a marketable way

Marwa Fadel

Graduate student with prior internship experience but is uncertain of next steps

Pain Points: lacks distinguishable skills, needs visa to work in the U.S., lack of connections

Needs: Mentor, more connections, organization, tips and articles on job opportunities, work-life balance

Tim Dubois

Returning student changing career paths

Pain Points: struggling to break into a new industry, lack of up to date skills, lack of connections in new field, competitive market

Needs: maintain work-life balance because of his family, build skills outside of the classroom, find connections in the industry

market research

Competitive Analysis

Handshake

Strengths: Easy to use, directly connects the user's profile with the school they are attending, shows qualification levels for jobs, strong UI (very aesthetic)

Weaknesses: Not many personal connection opportunities with professionals, no career building resources

Strengths: Connecting with professionals, messaging professionals, job search

Weaknesses: unclear journey map, connections become quantity over quality, messy user interface and navigation within the app

Results
Neither app has in-app skill builders that could help students gain skilled experience without requiring a hands-on internship. My team decided to take inspirations from linkedin in the way they prioritize communication with experts, and inspiration from Handshake's aesthetic and clear user interface.

qualitative research

User Interviews

My team interviewed a total of 15 students- at the University of Texas at Dallas and the University of Arkansas- where we discovered that most students felt unprepared entering the workforce causing stress and anxiety amongst the majority.

Students answered yes to feeling unprepared and inexperienced entering the workforce

Students said they feel as if they did not have the proper resources to enter the workforce

"My biggest concern about entering the professional workforce is not being hired due to inexperience."

- UTD Student (Junior)

Mapping user Journey

User Flow

Problem Statement

Students are feeling an overwhelming amount of stress as they enter the workforce. They feel unprepared, inexperienced, and lacking the resources that they need to be better prepared professionals.

low-fidelity

Wireframes

visuals

Style Guide

Colors

We wanted the colors to be inspring and calming so we chose blue as our primary color and orange as our secondary because of their complimentary nature.

Neutral

#010101

Secondary Light

#EDEDED

Secondary

#F18768

Primary

#6386F7

Typography

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Montserrat